Data products are tools or applications that use data analysis, machine learning, and predictive analytics to deliver valuable insights directly to customers or users. These data products can be integrated into your existing offerings or serve as standalone applications on your website, enhancing your marketing efforts and providing additional value to your customers.
By creating data products for your customers and team to use, you can differentiate yourself from competitors, drive customer engagement, and generate leads. This is commonly known as "engineering-as-marketing". For example:
- As a business broker, you could create a tool that predicts the value of a business, helping potential sellers understand the value of their business and helping the broker generate leads.
- As a fitness app company, you could build a personalized workout recommendation engine based on user data, encouraging long-term engagement and improving user experience.
- As a podcast hosting company, you could develop a data product that analyzes your customer's listenership data and allows other podcasters to get predictions of the audience size of any podcast.
In short, customer-facing data products can help you stand out in your industry with engaging tools, attract and retain customers, and ultimately drive business growth.
Delineate can ingest your relevant data sets and build machine learning models tailored to your specific use case or industry. These models can then be integrated into your data products to provide advanced predictive capabilities, enhancing their value and appeal. Essentially, Delineate acts as the engine for your data products.
With Delineate, this can all be achieved with 10% of the time and cost typically associated with this kind of project.
To better understand how Delineate can help, schedule a call with a data expert.